![]() ![]() Resist the urge to re-send your first email. Include firm questions like, "Are you free for a demo this Friday?" or "Can you return all feedback on the initial proposal by next Tuesday?" and give your prospect an actionable request to respond to. I hope we can catch up soon," make sure you give your prospect an opening to respond. So, instead of an ambiguous statement like, "I think I can really help you. Whether you’re closing for another five minutes of their time, a demo, or a discovery call, you’d better have a purpose and call-to-action every time you reach out to your prospect. Every communication you have with a prospect - from initial outreach to final paperwork - should include a close. Closing isn’t just a will-they-or-won’t-they-sign-the-contract question. The problem is, these aren’t questions and none of them ask for a close. We throw in an "I’d love to hear back from you" or "I’d like to learn more about what you do." When we send an initial follow-up email to fish for a response, salespeople often soften them. First, ask yourself (honestly) if you included a close in your first attempt.įirst, ask yourself if you included a close in your first attempt. Follow them, and you’re more likely to welcome a few of those prodigal prospects back into your open arms. So, what’s your next step? Here are several principles to adhere to when sending a follow-up email after no response. There are too many reasons for following up. It may not have been the right time they may have seen it, but forgotten to reply your email got buried in their inbox they may not be interested now, but if you stay in contact, they’ll be interested later. Many factors affect a prospect’s decision to not respond to your email. If your prospect doesn’t respond to your first email, you might be thinking to yourself, “Well, if they didn’t respond the first time, then surely they’re not interested in the product and I should leave them alone.”
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